How sizing works
A size chart is not about you
A label saying Medium describes the garment, not the person. Every house cuts to its own chart, so a 40 in Durham is not a 40 in Lagos, and a Medium you own already may be nothing like the next one.
So we measure the body instead
A scan takes two photographs from your phone and returns your measurements. No tape, about a minute. If you would rather not use a camera, two or three measurements typed in will size you, and you can add more later.
Then we read one against the other
For every piece, we compare your body against that house’s own chart and work out the gap between the two. Tailors call it ease. How much you want depends on the garment: a coat needs room a shirt does not, and a trouser is judged at the waist and the inside leg rather than the chest.
Too tight counts against a size more heavily than too loose, because a garment slightly too big is wearable and one slightly too small is not. You can tell us whether you like things cut close, regular or relaxed, and that changes the size you are shown rather than your measurements.
What you get is a recommendation
We show you the size that matches, and how closely it matches. Where nothing sits close enough to your measurements, we say so rather than push a size that will not work, and we suggest made to measure instead.
What we never show
Your measurements. Not on your account, not on any page, not to you. You see your size in each cut and how well it matches, which is the useful part.
A design house sees the numbers only when you buy something cut to your measure, only for that order, and only while they are making it. Every one of those occasions is recorded and you can ask us for that record. Photographs from a scan are never stored by us and never reach a designer.